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Southern California Graphics Expands Los Angeles Printing Services with the HP Indigo 10000 Press
Southern California Graphics has expanded its Los Angeles printing services with the installation of the cutting-edge new printer, the HP Indigo 10000 Press. The new press will be officially installed and launched in early November 2014. The new HP Indigo … Continue reading
COLLATERAL MARKETING: YOUR BRAND IN PRINT
Whether you’re producing a direct mail postcard, a large lenticular printing display, or simple business cards, that print product represents you and your brand. Consumers want to identify with a brand that’s recognizable and relatable; a brand that speaks to … Continue reading
THE PRINT MEDIA REVOLUTION
The new century unfolded with a flood of virtual media, but that hasn’t stopped the world of print media, rather it has revolutionized it. Print media is more essential than ever before and technology has taken the medium to exciting … Continue reading
PRINT FULFILLMENT – THE SMART MOVE
Efficient fulfillment of print marketing materials can have an important impact on both costs, as well as achieving those very important marketing campaign goals. According to the research firm Aberdeen Group, … effective management of printed materials and services, … … Continue reading
ELEMENTS OF EFFECTIVE PRINT ADVERTISING
Have you researched the marketplace to determine if there is consumer need for your product or service, and are now ready to launch an ad campaign? Well, just as you executed a plan during the market research phase of development, … Continue reading
Celebrating Women in Print Communications
Women in printing are not as plentiful as in other marketing and communications industries. However, there has been a growing interest in print communications, leading to larger numbers of women in this exciting field. Sixth Annual Women in Print Communications … Continue reading
DOES MY COMPANY STILL NEED CUSTOM COMMERCIAL PRINTING?
Yes, your company still needs custom commercial printing, now more than ever. Every good B2B, or B2C campaign benefits from a custom print marketing component in order to convince consumers to purchase goods or services. The purchasing conversation has to … Continue reading
HOW TO ADD IMPACT TO YOUR COMMERCIAL PRINTING
“Don’t be afraid to get creative and experiment with your marketing.” Mike Volpe, Chief Marketing Officer- Hubspot Today, printing is no longer the standard, pat form of marketing. Rather social media, pop ups, banner ads, apps, and promoted tweets are … Continue reading
Increase Direct Mail Sales
Increase Direct Mail Sales Creating an effective direct mail campaign might seem like a difficult task, but with a few simple moves and the right market research, you can create a direct mail campaign that will pump up sales and … Continue reading
3D Printing to Expand to Chocolate?
The world of three-dimensional printing might be getting a whole lot sweeter. In January, chocolate maker Hershey announced that they had begun experimenting with three-dimensional printing with chocolate, creating a totally new way to enjoy your favorite sweet treat. The … Continue reading
